• Devansh Lakhani

How To Create A Positive Reputation For Your Business Start-Up

Creating a positive reputation for your business start-up is pivotal for the growth of your company. The building up of a reputation is a gradual process, one that requires time and effort on the part of the employees and the founder. This process is not an instant one and as such takes a lot of hard work to achieve. Nevertheless, it is an important step to being recognised as a well-known and respected brand. Having a positive reputation ensures longevity for your company. Most start-up advisors will advise the company to begin the journey to achieve a positive reputation as early as possible. By focusing on this aspect of building your brand early on, it will help you not just retain customers but also help you find start-up funding and angel investors best suited for your company.

The first impression is everything

Starting with a good first impression is pivotal to maintain brand image. You must showcase your business in a good light. If you represent your company while out for acquiring products, or meeting anyone you do business with you must reflect the ideals and aspirations of your business. Every aspect of your business must be meticulously planned and executed. This includes things from your office location and employees to your product packaging and services. It’s important to show your customers as well as angel investors that you are a serious business owner who cares about customer and employee satisfaction.

Always lend a helping hand

The mind-set you should cultivate as a business owner is ‘help me help you.’ Never shy away from helping people that you know you have the power to help. You reap what you sow and that is true even for a business. Helping people brings back the good because they realise that your business will have the same attitude as you. This helps create a loyal customer base.

Treat your employees with kindness

A business cannot run without its employees. They are the secret weapon that helps your business prosper. With that in mind, it’s important to be kind and empower the people who work for you. Employees play a very important role in building up the reputation of a start-up. Employees sing the praise of the place they work at if the work environment is a healthy one filled with positivity and ingenuity. Through your employees, you can also build up your customer base because if they like the ‘soul’ of the company, they are more likely to recommend it to their family and friends.

Your website is of great importance

As far as creating impressions go, your website is of utmost importance. Your website should be visually appealing and not very complicated. It should convey what your business is about very clearly. If your customer can quickly understand what your company stand for through your website, it’s more likely that they will remain with the company.

To Sum Up

If you focus on the reputation of your business in its early stages it helps in creating a cleaner band image. This cleaner brand image in turn helps retain your customers as well as get new ones.

Further for any newly formed start-up, the best way to decide if it requires an angel investor or additional start-up funding is by having a complete business plan. Your business plan should also include a One-Page Business Plan. I have developed a one-page business plan for all start-up founders and entrepreneurs. This business plan helps you ideate what you would like to achieve the following year as well as the activities you are willing to give up. It helps you to understand the shortcomings of the previous year as well.

About Devansh Lakhani

Director of Lakhani Financial Services, and a Chartered Accountant, he helps start-ups raise funds from his network of investors. He guides and advises start-ups to scale up by providing efficient sales, marketing, team building, and business management strategies. He has executed fundraising by block deals on the stock exchange and conducted IPOs and right issues on the SME platform to the tune of over Rs. 50 Crore. He is currently working with start-ups from various sectors to help them channelize their business models and investments.

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