• Devansh Lakhani

How To Optimise Your Website For Mobile SEO

Updated: Apr 15

As a small business start-up advisor in Mumbai, I know and understand the importance of building a user-friendly website. Your website should mirror the ideals and aspirations of your venture. With technology becoming as advanced as it is, almost 70% of users use their phones for most things. This also includes online shopping and other transactions. As such it’s become imperative for business owners to make sure their websites are mobile-friendly. It’s important to fully optimise your website for mobile SEO.

With that being said, what exactly is Mobile SEO?

Mobile SEO is the process of optimising your business website or any website to make it mobile-friendly. Optimising mobile SEO makes sure that all the functions of the website work well on the phone. Doing this makes sure that your website looks great and functions well on any screen. This feature is important because phones come in many sizes and shapes.

The importance of mobile SEO has been realised very recently. Up until then, start-ups who did not focus on the same have fallen behind. It’s a fact that almost 75% of customers shop online through their mobile devices. Statistics also show that 50% of users will not engage with your company if your website is not mobile friendly and they will refrain from engaging with your products the next time.

So what can be done?

A business advisor will firstly advise these three main points of action. Here are 3 ways to optimise your website to increase its mobile-friendliness.

1. Improving your site’s load time

Your website’s load time is a very important aspect of the mobile experience of your customers. Information is available at your fingertips with the improvement of the internet and its services. As such your site must respond as soon as possible when a potential customer tries to look for something. If your website does not load quickly you will be sure to lose that customer.

To ensure that this does not happen make sure to keep special attention to your load time for the website. This should become your top priority in terms of mobile SEO. Tools such as Google PageSpeed Insights can help you gain further insight on how to improve your load time. Keep in mind that if you are not well versed in these matters it’s beneficial to hire professionals to help. This mild cost will be a huge benefit in the long run.

2. User experience

The customer is king. In this case, it’s the user. True success with mobile SEO is only achieved when you focus on user experience at the same time. Responsive design is one of the main ways to optimise the user experience. If users can access and browse through your website without any hitches or complications it creates an enjoyable. This also ensures that these customers will come back to use your services or products again.

Other ways to optimise user experience is through thumb-friendly designs. Mobile devices are mostly used through the operation of our thumbs. Making your website thumb-friendly ensures that they can access different elements that you may have introduced. With that also comes legible fonts. Many a time, websites make the mistake of keeping their fonts too small. This hampers the user experience. Ensure that your fonts are readable.

3. Optimise your website for local searches

Local SEO is an important component of mobile SEO. Keyword optimisation here plays a key role in getting the hits you desire. Implementing local keywords into your website through the use of blogs or just content in general will generate more traffic to your website. This is one of the simplest ways to enhance your mobile SEO.

To Sum Up

Mobile SEO has become a very important aspect of your whole marketing strategy to grow your business. If you want to increase your customer acquisition, it’s important to make sure your website services cater to the same.

About Devansh Lakhani

Director of Lakhani Financial Services, and a Chartered Accountant, he helps start-ups raise funds from his network of investors. He guides and advises start-ups to scale up by providing efficient sales, marketing, team building, and business management strategies. He has executed fundraising by block deals on the stock exchange and conducted IPOs and right issues on the SME platform to the tune of over Rs. 50 Crore. He is currently working with start-ups from various sectors to help them channelize their business models and investments.

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