• Devansh Lakhani

Post-COVID Digital transformations every entrepreneur should be vigilant about!

We can all agree that Covid-19 has been the life-altering event for a lot of people this year. Having said that, we can all agree that it has also shifted our basic lifestyle and our way of doing business. This widespread transformation mostly impacted the small businesses due to the shift in regulations & public health measures undertaken to contain the spread. This not only accelerated digital transformation but also pushed businesses to go online even if this was something they never considered doing before.

Covid-19 has helped us push boundaries and skip a few years of digital transformation. Few Businesses & entrepreneurs have learnt to be embraced the digital media. Today, we’ll talk about how digital media is not just about social media brands and influencers but is for everyone. Even if you’re not doing your business online but online is where you’ll find your audience, and that is where you’ll need to be.

Prepare policies for work transformation in future

The rampant spread of technology has created a pressing need for businesses and government to adopt, especially in developing countries, which are digitally disconnected. There are multiple challenges in developing countries when it comes to workers or labours who do not possess skills or have the flexibility to adapt to these changes. To face such challenges, businesses need to embrace technology and implement it by holding training sessions to equip their works with the right sets of skills.

Post Covid-19, redefine your business by taking it online

Entrepreneurs who were running physical businesses were hit especially hard during this pandemic. As the regulations were imposed, many locations had to shut down and move their business online in order to sustain. Entrepreneurs shifted their way of doing business by meeting customer demands in a new way by considering delivery, pick up or reservation only business model.

Do not ignore the power of Social Media

During the pandemic, the time people spent indoors resulted in an explosion of social media. Social media usage went up, engagement shot up and people were spending a lot of time on social media. Businesses knew that in order to retain their customers they need to take their business online, interact with their customers. Social media is expanding at a faster pace than any of us could’ve ever fathomed and it cannot be an afterthought anymore. You need to be on your toes online to stay connected with your clients and customers.

Technology can be boon to society if governments and businesses are ready and willing to prepare and adapt to the change. Pandemic has made it an obligation to embrace the technology as it is no more of an option but a necessity. The workforce might not be well equipped and hence have made them vulnerable but as a business owner, one needs to move fast with the changing times and take this crisis as an opportunity to build something huge for the future.

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