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The Key Components of your Pitch Deck


Entering the start-up world as a beginner with a grand vision and real hunger to turn your idea into reality is how every entrepreneur starts his/her journey until you come across a minor hurdle: Money! How do you get money to scale your business? This is when the pitch deck comes into the scenario.

How do you make a flawless pitch deck that’s too difficult to ignore? What are the key elements that’ll secure funding for your start-up?

Here are 5 key components you should be including in your pitch deck that’ll help you to nail the funding from investors!

Start your pitch with a huge number!

Grabbing the attention of investors initially will take you a long way! Start your pitch a huge number that’ll grab attention and tells a larger story. Of course, you’ll need to highlight your company name, logo & maybe a tagline that defines your mission and values. Be sure not to underdeliver compared to the big number you displayed later in the pitch and keep the enthusiasm up in the room!

The problem

The problem slide in the pitch deck explains why your business needs to exist. People define it with different names such as “opportunity” or “Pain point”. Whatever you decide to call it, your pitch needs to define the problem your business intends on solving.

The solution

Once you have defined problem that must be solved, solution slide will re-introduce your company. Take this slide as an opportunity to explain your product or service elaborately, mention all the unique strengths and competitive edge that you possess.

Talk about your Market Strategy

Your go-to-market strategy needs to outline the steps that you’ll take to scale your business. Most of the investors only look to invest in start-ups who have the potential to grow quickly, your market strategy should reflect your plan to scale and grow exponentially.

Don’t forget to mention the important Financials

The basic objective of the financials is to provide forecast including the facts that you promised to deliver in your go-to-market strategy. This slide could be simple, make sure you’re prepared to answer the specific questions about money that you need to raise and how you’re going to be spending that money.

Of course, getting the pitch deck right and raising funds in one go is going to be a bit of a stretch and is one part of the puzzle. We work with start-ups to help them raise funds and make the right pitch deck.


You can submit your pitch deck or register yourself if you need help with your pitch deck.

You can find us on YouTube for more start-up related content.


Here are 7 Mistakes a Start-up Entrepreneur must Avoid While Pitching to Investors


About Devansh Lakhani

Director of Lakhani Financial Services, and a Chartered Accountant, he helps start-ups raise funds from his network of investors. He guides and advises start-ups to scale up by providing efficient sales, marketing, team building, and business management strategies. He has executed fundraising by block deals on the stock exchange and conducted IPOs and right issues on the SME platform to the tune of over Rs. 50 Crore. He is currently working with start-ups from various sectors to help them channelize their business models and investments.

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