Women Entrepreneurs To Watch Out For In 2021
The far-reaching effects of the pandemic are being felt even now. It has been a truly tough time for businesses and industries as a whole. Many start-ups have seen their businesses plummet. Women-led start-ups have seen a drastic decrease. It should be noted that even before the onset of the pandemic, women constituted about 18% of the start-up industry. Adding the pandemic and the drastic effects of the lockdown, this number has decreased exponentially.
With this being said women have taken up the challenge of starting businesses in the pandemic and like a phoenix have risen from the ashes. Women entrepreneurs have faced the challenge of the pandemic head-on and have put in a lot of hard work to make sure their ventures succeed. They are changing up their business models, hiring business advisors and start-up mentors that resonate with their business, finding newer streams of revenue and unique marketing strategies to engage with their consumers and customers. With that, here are some women entrepreneurs you must look out for in 2021.
Falguni Nayar - CEO of Nykaa
Nykaa is one of the most famous beauty and wellness eCommerce brands in the country. Started by Falguni Nayar in 2012, it has managed to persevere through the pandemic. Falguni Nayar was a banker turned entrepreneur who has managed to catapult her brand in various ways. She managed to extend the services of her eCommerce platform by setting up a mobile app as well as by establishing brick and mortar stores.
The brand is so famous now that it is known as the Sephora of India. The brand doesn’t just market big names in the industry but also provides a platform to the small local brands of the country. What helped the brand throughout the lockdown period in the country was the fact that they sold essentials such as shampoos and soaps etc. which allowed them to record a percentage of their turnover.
Shreyasi Singh - Co-Founder of Harappa Education
The pandemic has led to the extensive use of online modes of education and learning. As such the edu-tech sector is booming in the economy. Harappa Education focuses on the exponential growth of students and tried to provide an exemplary environment in which students can learn. Harappa Education offers various types of courses targeted to high impact learning experiences. This edu-tech start-up aims to provide holistic and well-rounded learning to all its students. It does this by offering courses related to leadership, problem-solving, creativity, etc. The bonus of customisation allows students to focus on what they deem important in their learning process. As such this start-up aims to revolutionize the way education and learning are perceived.
Richa Singh - Co-founder of YourDOST
Through the onset of the pandemic, mental has been talked about extensively. This is because the pressures, not just economic but emotional pressure has been felt all across the country. This is where YourDOST comes in handy. It is an emotional wellness organisation that was started in 2014. Through the use of the app, YourDOST helps to connect you to various experts in the field of psychology and mental health which allows patients to receive counselling for various mental health problems. Through the pandemic, YourDOST went digital and offers chats, video calls as well as face to face for their patients. In India where mental health is such a stigmatised topic, this start-up has started moving the conversation around mental health in the right direction and is working to destigmatise it.
To Sum Up
These women are revolutionising the sectors and fields they are working in. With their exemplary work, they are not just furthering their professional careers but are also helping people out in the process. They are finally seeing the fruits of their labour through hard work and dedication.
About Devansh Lakhani
Director of Lakhani Financial Services, and a Chartered Accountant, he helps start-ups raise funds from his network of investors. He guides and advises start-ups to scale up by providing efficient sales, marketing, team building, and business management strategies. He has executed fundraising by block deals on the stock exchange and conducted IPOs and right issues on the SME platform to the tune of over Rs. 50 Crore. He is currently working with start-ups from various sectors to help them channelize their business models and investments.